Earth Mat Partner Content Guide

The direction

We want Earth Mat content to feel grounded, natural and real.

The goal is not to create a traditional product advertisement. We want people to see Earth Mat naturally within your space, routine or practice and understand how it feels to use.

Think less “selling a mat” and more showing the feeling, ritual and space around it.

What we are looking for

We would love 3 short vertical videos that can be used across Instagram, TikTok, paid social and Earth Mat digital channels.

Ideally, each video should show Earth Mat in a slightly different way.

Video 1: Your space

Show Earth Mat naturally within your environment.

This could be:

• Your studio
• Your home
• A retreat space
• A breathwork or meditation setting
• Somewhere calm and considered

Capture the mat being laid out, moved into position or simply sitting beautifully within the space.

Video 2: Your practice

Show how Earth Mat fits into what you actually do.

This may include:

• Breathwork
• Meditation
• Stretching
• Sound healing
• Slow movement
• Resting or simply taking a moment

We want it to feel like a genuine part of your routine rather than something staged purely for camera.

Video 3: Your perspective

This can be more personal.

Talk about or visually show what you like about Earth Mat.

You might focus on:

• The softness
• The warmth
• The Australian Merino sheepskin
• The tactile feeling
• Having a dedicated space to slow down
• Why it feels different from a conventional exercise or yoga mat

You do not need to follow a script. Your own words will always feel stronger.

How we want it to look

Keep everything calm, elevated and natural.

Natural light is preferred where possible.

We love:

• Close-up texture shots
• Hands moving through the sheepskin
• Bare feet stepping onto the mat
• Slow movements
• Laying the mat out
• Sitting or lying naturally
• Wide shots showing the environment
• Small details that make the space feel personal
• Genuine reactions and moments

Avoid content that feels overly polished, heavily scripted or like a traditional influencer advertisement.

The strongest Earth Mat content should feel like someone has been invited into a real moment.

Filming

Please film:

• Vertically in 9:16
• In the highest quality available on your phone
• Without filters
• Without text added over the original video
• Without music added to the original file
• With a clean lens and good natural lighting where possible

Short individual clips are completely fine. We can edit the footage together where required.

Please also leave a little space before and after each movement rather than stopping the recording immediately.

Talking to camera

Talking is welcome but not required.

If you do speak, keep it conversational.

We would rather hear:

“I’ve started using this as my space to slow down at the end of the day.”

than:

“Earth Mat is an amazing premium wellness product that everyone should buy.”

Natural always wins.

Reference videos

We have put together some examples to show the style, pacing, angles and overall feeling we are looking for.

These are references only. We do not want you to recreate them exactly.

Use them as inspiration, then bring your own environment, personality and practice into the content.

Most importantly

Earth Mat is about creating your space.

Your content should feel like yours too.

We want your audience to understand the product through the way you genuinely use it, rather than through a scripted sales pitch.

Slow. Natural. Tactile. Personal. Grounded.

Find your space.